We keep it FUN backstage at J Summer Fashion Show on the Seine, Paris July 2012

Jessica Minh Anh

With a vision of developing a whole new fashion show experience, J Model Management's young director JessicaMinh Anh turned river Seine's giant glass boat Le Jean Bruel into a 90 metre floating catwalk on the 30th July 2012. Exclusive VIPs were seated facing the multi-facetted glass windows while the boat is cruising and watched models walking in front of them as if they were walking on water. "It wasn't until I took the first step on the catwalk when I realised the concept worked perfectly. The surrounding was changing continuously as the boat passed by Paris architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, and Grand Palais des Champs Elysees along the Seine and the 37 beautiful bridges. Also, as the show started at 8pm and finished at 9:30pm, the transition from day light to night scene was incredible. I couldn't be more proud" said Jessica.

Yes it was definitely a smooth and enchanting front stage experience, but what about backstage? All the buzz, hair and makeup process, extremely fast changes, and order calling at J Summer Fashion Show must have been crazy. Let's have a sneak peak at behind the scene images to find out!

A lot of laughter

and smile

The famous flick

Fit!

Dress up!

We are almost ready!

The last bits

Button up!

Adding more colours

The touch up

The flow

Girls just wanna have fun

in colourful outfits

Here comes the couture finale collection

with glitters and glam

These girls have been working together for 3 years now

J Model Management's backstage is always busy but a lot of fun. That's how we want to keep it! Let's take a look quick look at the atmosphere front stage!