Gianfranco Ferre Fall 2004 campaign

It’s time for a fashion week. This time it’s dedicated to the one and only architect of fashion, six-time winner of the prestigious Occhio d'Oro as best Italian designer and the De D'Or as couture designer, Gianfranco Ferre.

There were a few good reasons for me to write about him. I’ve admired the man since I was very young. He was, in fact, one of the few designers I was aware of as a teen and my very first perfume coincidently was by Gianfranco Ferre, so just a mention of his name brings back beautiful memories.

But the most important reason was to highlight the importance of his work both for his own label and Christian Dior and the impact he made on fashion history.

Lets start the journey with a few shots from a beautiful Gianfranco Ferre Fall 2004 campaign featuring Louise Pedersen photographed by Patrick Demarchelier. I chose it because each look had such a timeless appeal. I loved the styling on the first and third photos – long sleeves of the sweater, classic trench, rolled-up trousers, classic pumps, short sleeved jumper worn with a pencil skirt and white shirt. The clothes photographed in a way that make you want to live through those moments and, of course, dress a part. Head to toe in Gianfranco Ferre.