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Tuesday, 5 June 2012

daks spring2012 campaign

I wanted to write about Daks Spring 2012 collection ever since I saw it, but talking summer and seaside during cold rainy months felt a bit wrong. It seems that the waiting game isn’t going to be in my favour because the stubborn rain keeps coming back (oh, the unpredictable island-based live we live!), so it’s a now or never time for dreaming of nautical elegance, summer glamour, carefree chic and a few investment pieces.

When compared to many other Spring/Summer 2012 collection out there, Daks didn’t exactly jump out or get crowds talking about it. But then Daks isn’t meant to be worn by crowds but rather women who crave timeless beauty and want to look quietly expensive and comfortable at the same time.

I’ve been in love with their dresses, shirts and long skirts for months now. I can easily picture myself wearing them all the time for years and years, with flat sandals or wedges and a straw bag or leather tote during a day and gladiators and an i-can-fit-in-a-palm-of-your-hand clutch for the evening. Plus a pair of sunglasses and an optional hat.

What do you think?

DAKS-SPRING-2012-RTW-podium-001_runway

DAKS-SPRING-2012-RTW-podium-002_runway

DAKS-SPRING-2012-RTW-podium-006_runway

DAKS-SPRING-2012-RTW-podium-014_runway

DAKS-SPRING-2012-RTW-podium-015_runway

DAKS-SPRING-2012-RTW-podium-018_runway

DAKS-SPRING-2012-RTW-podium-026_runway

DAKS-SPRING-2012-RTW-podium-030_runway

DAKS-SPRING-2012-RTW-podium-031_runway

DAKS-SPRING-2012-RTW-podium-032_runway

DAKS-SPRING-2012-RTW-podium-036_runway

Photo source: daks.com, elle.com

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